The 2024 Australian Effie Awards are open for entries.
The Advertising Council Australia (ACA) has introduced an artificial intelligence (AI) category, recognising the best use of the technology to enhance marketing effectiveness.
Entrants must demonstrate how AI drove efficacy over more traditional approaches, from initially motivating audiences to driving consumer behaviour across areas such as interactive experience, innovation, content generation and more.
“Amid today's advances in technology, a lot goes into ensuring a marketing campaign is effective," says ACA CEO Tony Hale.
"The Effies are about celebrating the year’s best work and the results that propel our industry’s growth.
“Importantly, building a culture of effectiveness is crucial for every business, and whether you enter the Effies this year or next, or are just starting to prove the effectiveness of your marketing campaigns, you’re on the right track to success.”
The awards have 26 categories.
Entries close May 13, finalists announced July 17 and winners announced October 10.
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