Melbourne-based Two Bulls, a digital product studio, has joined technology and marketing services company DEPT.
With a team of over 120 people, Two Bulls’ cross-disciplinary offering spans several industries including health, family and the public sector.
The studio - who brings together engineering, creative perspective and design - has partnered with global brands such as Vodafone, Verizon and MailChimp and Australian brands Beyond Blue and Scouts Australia.
Two Bulls will continue to operate under the leadership of James Kane, founder and CEO, and Evan Davey, founding partner. JEGI CLARITY brokered the deal.
Kane said: “At Two Bulls we don't just love our work because the challenges are easy, we love it because solving them is meaningful.
“Finding a partner with a similar culture and understanding of the digital reality we all live in was the most important factor for me and my team.
“DEPT immediately felt like family and we are thrilled to become the first agency to join them in the APAC region.”
Dimi Albers, global CEO of DEPT, said: “We’ve admired Two Bulls from afar for a while now; they really are Australia’s go-to studio for digital product strategy and design.
“They know how to effectively combine technology and marketing, have long-standing relations with their clients and, most importantly, don’t forget to have a lot of fun along the way.
“I’m sure that their entrepreneurial spirit will help drive DEPT forward in Australia, the wider APAC region and beyond.”
Founded in Amsterdam in 2015, DEPT has grown from 150 people in The Netherlands to more than 3,500 people in seventeen countries across five continents, working with brands including Google, Philips, eBay, Patagonia, ASOS, and Diageo.
The agency launched in Asia Pacific at the start of the year, headed up by former Havas regional CEO Vishnu Mohan, and is planning further expansion in the region.
"Asia Pacific is an important part of our vision of being the best global digital agency in the world," said Mohan.
“We are working hard to bring the full DEPT value proposition to life in the region. Joining forces with such a talented, pioneering team like Two Bulls - in combination with our organically-built creative team in Sydney - is a perfect start to that journey and a great foundation for our expansion plans."
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.