The global association for creative advertising and design D&AD has announced the juries for its 2015 Annual Professional Awards, with 11 Australian creative taking part.
There are 25 juries at the awards with The Glue Society co-creative director Jonathan Kneebone heading up the Australian list as jury foreman of the Film Advertising Crafts award. Clemenger BBDO Melbourne's Ant Keogh, Droga5's Steve Coll, The Monkey's Justin Drape and GPY&R Melbourne's Ben Coulson are also taking part.
For 2015, D&AD is introducing new categories including Branded Film Content and Entertainment which includes a new tactical sub-category and additional innovation sub-categories for packaging design, product design and radio advertising.
In addition, the success of the White Pencil - Creativity for Good award, D&AD has refined the category to distinguish between work for NGOs and brands across advertising and marketing. It was introduced a new category of Service Innovation to recognise service products that seek to build brands by “doing good.”
D&AD has extended the eligibility period for the 2015 awards to include work that ran from Jan 2014 through to 28 February 2015.
It will also release a promo film to support a call for entries to the awards, created by Brazilian graphic design and animation studio Lobo. Set to premiere in November, the film, 'Wish You Were Here?' re-images and “mashes up” highlights from the more than five decades of pencil winners.
D&AD CEO Tim Lindsay said: “The role of creativity and the value of design in our society has never been greater. After a remarkable 2014, we’re all looking forward to seeing what 2015 brings in the field of creative excellence.”
Australian creative jury members:
JURY FOREMAN: Jonathan Kneebone, Co-Creative Director at The Glue Society (Film Advertising Crafts)
Ant Keogh, Executive Creative Director at Clemenger BBDO Melbourne (Integrated & Innovative Media)
Rob Galluzzo, Executive Producer at Finch Company (Film Advertising Crafts)
Steve Coll, Executive Creative Director at Droga5 Australia (Digital Marketing)
Nicole Hetherington, Art Director at Havas WW Sydney (Crafts for Advertising)
Ben Coulson, Chief Creative Officer at George Patterson (GPY&R) Young and Rubicam Melbourne (Film Advertising)
Ben Welsh, Executive Creative Director at M&C Saatchi Sydney (Press Advertising)
Justin Drape, Co-founder / Executive Creative Director at The Monkeys (Branded Film Content & Entertainment)
Kevin Finn, Creative/Director at TheSumOf (Graphic Design)
Lenna Boland, Senior Copywriter at Ogilvy & Mather (Writing for Advertising)
Michaela Webb, Design Director at Round (Branding)
New Zealand creative jury members:
Brigid Alkema, Creativer Director at Clemenger BBDO New Zealand (Integrated & Innovative Media)
Dan Wright, Digital Creative Director at Colenso BBDO (Digital Marketing)
Matt Noonan, Managing Director at Curious Film Ltd (Branded Film Content & Entertainment)
A full list of judges can be found here.
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