The Australian Children’s Music Foundation (ACMF) has established a pro bono partnership with This Is Flow, a collaboration via Unltd.
The first step of this partnership will be the launch of the 2024 National Songwriting Competition.
The National Songwriting Competition encourages self-expression and creativity among young people, helping them to develop their musical abilities and gain confidence in their craft.
The 2024 edition has been sponsored by oOh!media, Future Generation Australia, APRA AMCOS, Song Makers, the Australian Institute of Music, and AUSTRALIS Music Group.
A number of media owners have also provided pro bono media support including oOh!, VMO, JCDecaux, Westfield, Bishopp, Torch Media, ARE Media, Mamamia, Quantcast, MiQ, ATN, ARN.
“We were thrilled that That Is Flow chose the Australian Children's Music Foundation (ACMF) as their charity partner. The media campaign they delivered to support the ACMF's National Songwriting Competition is extraordinary, and we are grateful for all their passion, determination and support," ACMF general manager Frances Georgeson said.
"We cannot wait to see this campaign unfold and to work with the team into the future to support some of the most disadvantaged children through the power of music."
This Is Flow founder and CEO Jimmy Hyett said the agency is honoured to join forces with ACMF and support such a meaningful initiative.
"Music has the power to transform lives, and we are committed to making a positive impact through this collaboration," he said.
Unltd director of partnerships Jade Harley said This Is Flow is the perfect partner for the ACMF.
"They are passionate, creative and forward thinking and we are very grateful for their significant efforts in launching this campaign," she said.
Credits:
Media Strategy: Sophie Stone and Justine Nikolopoulos
Media Planners: Breagha Everett and Katie Jackson
Artwork: Guts Creative and Dan Marshall
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