86% of business leaders in Australia are optimistic about the benefits AI will bring to their organisation, according to research from WE Communications (WE).
Conversely, 88% have concerns around the adoption of AI in their organisation, with 'existential threat of AI' and 'cybersecurity risks' being the main concerns expressed by respondents.
“Bridging the AI Expectation Gap", the latest edition of the ‘Brands in Motion’ global study that's now in its eighth year, surveyed over 2,900 business executives across the globe - including Australia - to gain insight into how AI is impacting organisational culture, trust, and business communications.
The study also found that 56% of Australian organisations have no current investment in AI training, but that customer service, marketing and communications, and operations are the top three areas that would benefit most from greater adoption of AI in the workplace.
WE Australia MD Dan Woods said that while this study indicates that business leaders are generally enthusiastic about the potential of AI, the challenge is not just in adopting the technology, but navigating staff and stakeholders through the inevitable change it brings.
"This calls for effective communication to fully realise AI’s transformative impact: successful AI integration hinges on bridging the gap between technological possibility and real-world impact, supporting a transition that addresses the diverse needs and concerns of all involved,” he said.
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