Australian-founded TV adtech business Adgile has confirmed a market entry partnership with NLogic that will see it launch its real-time data and analytics capabilities for linear and on-demand TV in Canada later in the year.
NLogic is a provider of audience analysis software, technology and data integration services to the broadcast and advertising industry in Canada.
This exclusive relationship will bring Adgile’s visual AI-enabled analytics, attribution and activation product suite and cloud-based performance management platform, Catalyst, outside of Australia for the first time.
“This is a pivotal moment for Adgile as we replicate our proven performance management capabilities in Canada with NLogic," Adgile CEO Paul Evans says.
"This combination of businesses feels transformative, bringing together NLogic’s strengths in data expertise and market knowledge with Adgile’s proprietary TV data sets and unique advertising effectiveness product suite.”
NLogic president and chief operating officer David Philips says: “We are very excited to be partnering with Adgile to bring their unique and powerful technology to Canada.
"The two companies share a firm belief in the power of television and this partnership will create new and innovative ways of demonstrating that power to our clients and the industry at large”.
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