Australian Bananas has launched work which is turning supermarket aisles and digital feeds a whole lot yellower.
The refreshed brand look and feel highlights the natural connection between bananas and physical energy.
The creative has a visual simile linking a banana with a swimmer, footy player and yoga enthusiast, positioning Australian Bananas as the ultimate fuel for an active lifestyle.
The campaign reinforces brand's message that “Whatever your thing” Australian Bananas are here to help you “Make your body sing.”
Hort Innovation head of marketing Belinda Van Schaik Australian Bananas are the perfect fuel for any sport or active lifestyle.
“The refreshed brand platform brings that to life perfectly, with sports-focused visuals that are fun and energetic. The bold use of our iconic yellow ensures we’re front of mind and front of trolley for shoppers everywhere,” Van Schaik said.
Thinkerbell chief creative tinker Paul Swann said bananas are yellow, curved, and bursting with energy.
“Inspired by these qualities, we created work that embraces vibrant yellow, showcases people in dynamic, curved postures, and captures the spirit of energetic movement,” Swann said.
The campaign, which will run nationwide, spans retail outdoor and online and social.
Credits:
Client: Australian Bananas (Hort Innovation)
Creative, Earned, Owned, Paid: Thinkerbell
Photographer: Mat Baker
Production house: Louis&Co
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