Australian adtec Cartelux is expanding into the US, Canada, and Latin America.
The decision to enter the American markets - the world’s second-largest car market, with more than 18,000 new car dealerships in the US - adds an additional pillar to the Cartelux proposition as an ad-tech provider for the automotive industry, already working with brands such as Ford, Renault, and BMW Group globally.
The American operations will be led by Matthew Tickell, who has been named global automotive lead and has more than 15 years of experience blended between the management of automotive dealerships and automotive software providers - specifically CRM, marketing & data solutions.
Tickell’s most recent role was director of sales and equity partner with e-GoodManners, an automotive software provider throughout Asia Pacific specialising in CRM and marketing for both dealers and OEMs.
Tickell said: “I am delighted to be heading up the expansion of Cartelux into the US, Canada, and Latin America. I have always had a passion for designing and implementing software solutions that assist OEMs to grow their brand and manage their network while improving the customer experience.
“Understanding the US mentality of ‘Think Big, Think Forward’, I am confident the Cartelux solution will be well adopted as the perfect platform for centralising dealer marketing programs across sales, finance & aftersales.”
Joshua Williams, founder and CEO of Cartelux, said: “With our US engagement, we are entering the second largest automotive market in the world, and we are excited to have Matthew become part of our team.
"From the West Coast, we will start to develop the US and Canadian markets. Our business has been globally scalable from the beginning and now we are rolling out that capability. Our US engagement also allows us to establish a footprint in the world's biggest equity market. After North America & Canada we will add the LATAM market in the second half of this year to complete a global reach.”
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.