Australia’s victory over India in the Border-Gavaskar Trophy Test Series reached 13.4 million people across Seven and 7plus Sport.
The five Test series attracted an average total TV audience of just over 1 million, up 39% on the 2023-24 summer.
The first men’s international series available to stream for free in Australia, the series reached 1.29 million people exclusively on 7plus Sport and delivered 120,000 new registered users for 7plus.
The Fifth Test, which concluded yesterday with Australia clinching the six-wicket win to secure the Border-Gavaskar Trophy for the first time in a decade, alone reached 6.6 million people, including 1 million on 7plus Sport.
The final showdown between Australia and India scored an average total TV audience of 1.4 million across all sessions and was the most-watched program in all people, 25 to 54s, 16 to 39s and grocery shoppers on Friday, Saturday and Sunday.
The second session on day three drew 1.76 million total TV viewers, the biggest ever number for a Test match session on Seven. It included a record-breaking 176,000 viewers on 7plus Sport.
Other big rating sessions included the third session on day two (1.66 million), the third session on day one (1.47 million viewers), the second session on day two (1.43 million) and the first session on day three (also 1.43 million).
Across the Fifth Test, 7plus saw a 230% jump in audience compared to the same days last year; it also reached 757,000 people exclusively on 7plus Sport.
Seven Network head of cricket, Joel Starcevic, said Australians witnessed a Test series for the ages.
"So many moments and storylines that kept the whole country on the edge of their seat and glued to Seven and 7plus Sport in record numbers," he said.
"From Virat Kohli's century in Perth, through to Scott Boland's SCG heroics, and everything in between, it was a series to savour.
“Fans were captivated across three enthralling days of the final instalment of the Border-Gavaskar Trophy Test Series from the SCG, which once again broke records for Seven.
“The people have spoken. There's no doubt that cricket is Australia's number one summer sport. And it’s far from over. The BBL is well and truly flying and the Women's Ashes is just days away, with world-class quality cricket, analysis and commentary for the next four weeks on Seven and 7plus Sport.”
Seven’s summer of cricket continues with the rest of the Big Bash League season, which is up 15% so far compared to last summer.
The Australia v England Women’s Ashes Series begins with the ODI leg at North Sydney Oval on Sunday January 12, followed by games at CitiPower Centre and Blundstone Arena on January 14 and 17.
Then, the action will head to stadia for the first of three T20Is, to be played at the SCG on Monday January 20, followed by matches at Manuka Oval and Adelaide Oval on January respectively 23 and 25.
The series will culminate with a four-day pink-ball Test at the MCG from January 30 to February 2, which will mark the 90th anniversary of the first women’s Test.
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