Australian work has been shortlisted for awards 43 times across Creative Data, Creative Strategy, Direct, Media, PR and Social and Influencer categories on day three of Cannes Lions International Festival of Creativity.
This year Australia has 944 entries in the Cannes Lions International Festival of Creativity, compared to 1,047 in 2018 and 1,447 entries in 2017.
Creative Data
There were 429 entrants globally for the Creative Data category, of which 48 made the shortlist. Australia had 21 entrants with only one making the shortlist:
CHE Proximity Melbourne - NRMA - Safety Hub
Creative Strategy
There were 848 entrants for the Creative Strategy, of which 80 made the shortlist. Australia had 37 entrants with four making the shortlist:
Mindshare Sydney - Foxtel - Monty's Wicket Warnings
Naked Communications - RMIT University - Sans Forgetica
CHE Proximity Melbourne - NRMA - Safety Hub
Clemenger BBDO - V Energy - The Massive Hit That Improves You A Bit
Direct
There were 2,005 entrants for the Direct category, of which 217 made the shortlist. Australia had 66 entrants with nine making the shortlist:
DDB Sydney - Volkswagen - Too Powerful For TV
DDB Sydney - Volkswagen - White Box
Naked Communications - RMIT University - Sans Forgetica
Clemenger BBDO Melbourne - Aboriginal Victoria Department of Premier and Cabinet - Deadly Questions
The Brand Agency Perth - Foodbank WA - Hungry Puffs
VMLY&R Melbourne - Legacy & RSA - The Half Biscuit
CHE Proximity Melbourne - RACV - Overconfidence Cover
DDB Sydney - Volkswagen - Polo Fail
TBWA Melbourne - ANZ - Signs of Love
Media
There were 2,196 entrants for the Media category, of which 237 made the shortlist. Australia had 88 entrants with 12 making the shortlist:
Clemenger BBDO Sydney - Wrigley's - Extra Reminder
Special Group - Uber Eats - Australian Open Ambush
Mindshare Sydney - Foxtel - Monty's Wicket Warnings
TBWA Melbourne - ANZ - Signs of Love
The Brand Agency Perth - Foodbank WA - Hungry Puffs
Ogilvy Melbourne - AAMI/Suncorp - Warning Spots
Leo Burnett Sydney - Samsung - Powershare
Digitas Sydney - EA Games - Operation Enigma
CHE Proximity Melbourne - Velocity Frequent Flyer - The Earnbassadors
Clemenger BBDO Sydney - Wrigley's - Extra Support Acts
Thinkerbell - Our Watch - Doing Nothing Does Harm
VMLY&R Melbourne - Legacy & RSA - The Half Biscuit
PR
There 1,857 entrants for the PR category, of which 242 made the shortlist. Australia had 65 entrants with 12 making the shortlist:
The Monkeys, part of Accenture Interactive - Meat & Livestock Australia - New Australian Land
FleishmanHillard Sydney - Zyrtec - Pollen Couture
DDB Sydney - Volkswagen - Polo Fail
Naked Communications - RMIT University - Sans Forgetica
TBWA Melbourne - ANZ - Kicking Down Barriers
DDB Sydney - Foxtel - Grave of Thrones
Wunderman Thompson Sydney - Berlei - I Touch Myself Project x Serena
News Corp - Heart Foundation - Australia's Worst Serial Killer
The Brand Agency Perth - Foodbank WA - Hungry Puffs
WhiteGREY - Volvo - Living Sea Wall
Lendlease Sydney & Houston Group - Lendlease - Mums for Safety
Host/Havas Sydney - Air New Zealand - The Nicest Christmas Ever
Social & Influencer
There were 1,519 entrants for the Social & Influencer category, of which 162 made the shortlist. Australia had 50 entrants with five making the shortlist:
Wunderman Thompson Sydney - Berlei - I Touch Myself Project x Serena
DDB Sydney - Volkswagen - Polo Fail
CHE Proximity Melbourne - Velocity Frequent Flyer - The Earnbassadors
DDB Sydney - Carefree - The Matriarchs
DDB Sydney - Pet Rescue - PetMe
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