From Clemenger BBDO's Snickers and Aussie builders ad to 'The Most Epic Safety Video Ever Made', by Air New Zealand, AdNews has the 2014 leaderboard of the most watched ads on YouTube in Australia in 2014.
The leaderboard is calculated using an algorithm that factors in paid views, organic views and view rate (how much of a video people chose to watch).
The most watched YouTube ad in Australia in 2014 was Nike’s Winner Stays On ad for the World Cup.
Head of large advertiser and agency marketing at Google Australia, Chris Dodson, said more than 100 million people around the world saw the spot, showing the power of combining a global moment with a great creative idea and a star-studded cast.
Despite the big name brand taking top spot, Dodson said local ads also had a strong showing, with Qantas’ Feels Like Home taking home second place and rounding off a year-long rivalry with Air New Zealand - whose videos featured frequently in AdNews’ quarterly leaderboard.
“Australians took to YouTube in a big way in 2014, subscribing to more than 40 million new channels: almost two channels for every Australian,” Dodson said.
“Brands followed these eyeballs and they discovered that Aussies were willing to watch ads for much longer than many expected.”
Dodson said that because online video is not restricted to 30 or 60 second spots, creatives have “pushed the boundaries” of how long an ad can be - and found that people love to watch engaging, longform content.
The average length of the top 10 YouTube ads that Aussies watched in 2014 was three and half minutes and globally, Dodson said YouTube watchtime is up 50% on 2013.
See below for the Australia's most watched YouTube ads
Nike Football: Winner Stays. ft. Ronaldo, Neymar Jr., Rooney, Ibrahimović, Iniesta & more
Nike and Wieden + Kennedy:
Feels Like Home
Qantas and Lawrence Creative Strategy:
YouTube Rewind: Turn Down for 2014
YouTube and Portal A:
Nike Football: The Last Game ft. Ronaldo, Neymar Jr., Rooney, Zlatan, Iniesta & more
Nike and Wieden + Kennedy:
Aussie Builders surprise public with loud empowering statements
Snickers and Clemenger BBDO, Australia:
The Most Epic Safety Video Ever Made #airnzhobbit
Air New Zealand and True, New Zealand:
Safety in Paradise #airnzsafetyvideo
Air New Zealand and True, New Zealand:
KLM Lost & Found service
KLM, DDB & Tribal Amsterdam:
Clipsal, Life is on - Raccoon dance party!
Clipsal and BETC:
GoPro HERO4: The Adventure of Life in 4K
GoPro and GoPro Media Team:
For a global look at what Dodson said was a “golden year” for YouTube ads, you can check out 2014 YouTube Ads Rewind: A Global Look Back here.
For more news:
YouTube's most viewed ads: The Bondi hipsters, Jude Law and the Opal man
Which Australian ads have most YouTube hits in 2014 so far?
Google pushes hard with YouTube venture
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