The Australian Influencer Marketing Council (AiMCO) has a new chair and deputy following a member election.
The chair is Sharyn Smith, founder and CEO of Social Soup and director of The Influence Group, who has more than 15 years within the influencer marketing arena.
Detch Singh, founder and CEO of Hypetap, who is the exiting chair, will remain as deputy chair, along with Patrick Whitnall, marketing director of TwentyFiveFour and new deputy chair Tegan Boorman, founder of Social Law Co.
Sharyn Smith: “AiMCO is essential to influence the industry's next phase of development. Right now, influence is experiencing a strong growth trajectory that will be critical in determining how the future of our industry looks.
"There is a burgeoning need for greater integration across the creator economy and wider influencer marketing, as well as across marketing and media plans – this means enormous opportunity.”
Detch Singh: “I’m proud of what we’ve achieved with the establishment of AiMCO over the last two years whilst I’ve been Chair.
"It’s been gratifying to lead that journey, seeing it evolve from the initial development of the Council and the AiMCO Code of Practice to the launching of the AiMCO Award.”
AiMCO Guiding Council Members:
Anthony Richardson Q-83
Ben Mayor We Are Social
Ben McGrath VAMP
Detch Singh Hypetap
Jacqui Capel Squad by Mamamia
Jamie Taylor Havas Media
Kylie Green The Lime Agency
Natalie Giddings Hoozu
Patrick Whitnall TwentyFiveFour
Sam Kelly Hello Social
Sarah Letts Totally Awesome
Sharyn Smith Social Soup (Chair)
Shivani Maharaj Wavemaker
Simone Landes The Lifestyle Suite
Steph Pearson OMD Create
Stephen von Muenster Von Muenster Legal
Tegan Boorman Social Law Co (Deputy Chair)
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