Independent Media Agencies of Australia (IMAA) today announced an alliance with thenetworkone, a global independent agency network.
The network has 1,200 agency members across 109 countries. Members are provided with a network-on-demand that enables them to find partners and specialists where and when they need them, enabling them to compete effectively with the major communications holding companies and consulting businesses.
As part of the alliance, all IMAA members will also become members of thenetworkone, with benefits including its free inter-agency staff exchange, member events, newsletters, reviews, networking and information sharing.
thenetworkone can also facilitate agency partnerships if IMAA members require agencies in other disciplines beyond media, in Australia or in other markets, including the creation of bespoke networks of go-to-partners for specialist agencies that require a depth of knowledge, such as healthcare.
Paul Squirrell, thenetworkone director, says an agency no longer needs to own all the resources that a client might require to deliver a media campaign.
"Instead, why not just seek out the best partner and solution for a particular project? This is a network on-demand and, it works because independent agencies are naturally curious and collaborative," he says.
“By building a relationship with the IMAA and its members, thenetworkone hopes to encourage inbound business activity to Australian media agencies and also empowering those same agencies to compete for, win and deliver international media assignments. We are looking forward to working together.”
IMAA chairman Dominic Pearman, says the alliance with thenetworkone allows members access to a fantastic global resource of a range of independent agencies.
“There are many benefits for advertisers to work with independent media agencies, one of the most important being the depth and longevity of experience they provide and staff consistency and stability," he says.
"Specialist skills from around the world and knowledge sharing capabilities will now also be at our fingertips.”
IMAA and thenetworkone will host a member webinar for Australian members on May 6 May at 4 pm where Paul Squirrell will discuss what it means to be part of the wider group and the resources members have access to.
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