Australia's first in-house agency summit

By AdNews | 15 August 2023
 
Credit: Adi Goldstein via Unsplash

The Australian marketing industry is gearing up to host its inaugural In-House Agency Summit.

Presented by the In-House Agency Council (IHAC) the event is set to take place on September 11 in the Hunter Valley wine region. The event is free to attend for all in-house agency teams.

According to the IHAC In-House Landscape Survey 2023, in-house agencies have become firmly entrenched as part of the holistic marketing ecosystem and are now a mainstay with more than 78% of Australian marketers now working with an in-house agency. 

The summit aims to bring together professionals from the marketing industry to discuss the future of in-house agencies and explore emerging trends. The event will provide insights, practical knowledge, and networking opportunities for leaders in the in-house creative, production, media and marketing fields.

Chris Maxwell, IHAC executive chairman, says the in-house agency model in Australia is going from strength to strength.

"This summit is a watershed moment for the industry where we can come together, share, learn, and network," Maxwell said..

"All in-house agencies are welcome to join and thanks to our partners Storyteq and -lution attendance is free for in-house agency teams.”

Nick Thomas, -lution partner & chief strategy officer, says -lution is delighted to be supporting the region’s first-ever in-housing conference.

"As Australia’s leading experts in building and optimising in-house agencies, we’re looking forward to sharing our insights with the in-housing community," Thomas said.

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