Audio startup Qsic has struck a multi-year partnership for national rollout across the Shell Coles Express network.
This will provide Qsic’s retail audio offer that uses AI capability to deliver targeted media to enhance customer experience and drive sales.
All 710 Coles Express stores across Australia now have Qsic’s end-to-end audio technology, which includes smart in-store infrastructure and intelligent audio software layers that personalise and optimise partner content.
Ensuring that ads played throughout its network are as targeted and unique as their 3.6 million customer transactions a week.
The five year partnership sees Coles Express and Viva Energy continuing to enhance Australia’s largest company controlled convenience network.
Launched in 2014, Qsic was one of the world’s first commercial music streaming services.
Shell Coles Express will leverage all Qsic’s smart technologies, including automation, demand sensing, advertising optimisation, and in-store engagement and attribution.
“As advertisers across the board deal with declining access to consumers, especially at the physical point of purchase, our technology and partnership with Shell Coles Express allows suppliers to speak directly to their target audience during the decision making process," says Matt Elsley, Qsic co-founder and CEO.
"They will also be able to measure the impact of their ads and using AI, fine tune their approach based on a customer’s real time needs. This is something completely new and unique to the market.
The Shell Coles Express channel uses Qsic.ai, which analyses external data (like weather, traffic and previous customer trends) on a store-by-store basis to sense when product demand is likely to be high. It can then use this knowledge to insert supporting ads into a location’s speakers to increase traction and sales outcomes.
The partnership follows a successful trial across 20 Victorian Shell Coles Express stores late last year.
Shell Coles Express then executive GM Michael Courtney says the trial proved customers could be provided with information about relevant offers while they shopped with us.
“Today’s consumer expects personalised experiences and smart digital tech is critical to do this at scale," says Courtney.
"This is why we turned to Qsic’s to help us create an intelligent digital audio solution which can conclusively demonstrate value for customers, advertisers and ourselves from day one.”
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.