Quick service restaurants and retail giants top Nielson's list for Australia’s 10 biggest advertising spenders to June 2023.
Data released by ad spend monitoring service is the result of detailed analysis, which delivers an accurate view of advertising trends and spending between January and June this year.
Retail giant Harvey Norman topped the list, followed by McDonald’s and Woolworths.
A new entrant to the top 10 list was Australian streaming service, Stan Entertainment, which debuted at number six.
Rose Lopreiato, Nielsen Ad Intel's Australia commercial lead, said the numbers clearly show that marketers are backing advertising as the best, most cost-effective way to connect brands with customers, while also keeping them engaged.
"What they also demonstrate is that marketers need to be more savvy than ever about how they invest those ad dollars, utilising the very best data to get an edge on their competition and maximise their ROI," Lopreiato said.
Last year, the Commonwealth Government topped the list as the federal election and COVID concerns influenced the biggest advertising spenders for the first half of 2022.
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