Australia has been ranked fourth out of all countries at the 42nd Annual One Show Awards following a spate of wins by local agencies. At the global event, which celebrates the best in advertising, design and marketing communications, Leo Burnett Sydney won best of print and outdoor.
The Sydney agency picked up the best of discipline award for its 'Poachers' work campaign for WWF. The campaign also scored a gold and silver pencil in the print and outdoor category, while its 'Rhino' campaign received a gold and bronze and its 'Shark and 'Tiger' campaigns received a silver pencil a piece.
As a country group Australia won 31 One Show Pencils and four Gold Pencils, giving it a fourth place ranking globally out of 65 countries. The top ranking country was the US, followed by Japan and the UK at the second and third place rankings.
Leo Burnett Sydney also won two silver and a bronze pencil for its S-Drive campaign for Samsung in the direct, branded entrainment and intellectual property categories, while its Dad campaign picked up a silver in the radio category.
M&C Saatchi Sydney picked up two golds and a silver for its 'Clever Buoy' campaign for Optus in intellectual property and mobile categories and a bronze for its work for Monikas Doggie Rescue in design.
Meanwhile McCann Melbourne won two silver pencils for its second incarnation of its campaign for Metro Trains, 'Dumb Ways to Die: The Games', in both interactive and mobile categories. The Agency also picked up a bronze award for its Infrequent Flyers club campaign for Tigerair in the direct category.
Saatchi and Satcchi's 'Penny the Pirate' campaign for Luxottica saw it win a spate of awards, scooping a gold and two silver for mobile, direct and branded entertainment respectively.
Whybin/TBWA picked up two bronze in cross-platform and print and outdoor and a silver in print and outdoor for its 'GayTMs' campaign for ANZ.
Other big Aussie winners include 303Lowe for its 'Captain Risky' campaign for Budget Direct, DDB Melbourne for RSL 'Minute of Silence', JWT for its “I Touch Myself' campaign for the Cancer Council, The Monkeys for its Airbnb Ikea campaign, and VML for its 'Rip Curl Search GPS' work.
Overall global winners included Funny or Die which won best of show with its 'Between Two Ferns with Zach Galifianakis: President Barak Obama' for Healthcare.gov, Omnicom for holding company of the year and BBDO for Network of the Year. Mars won client of the year and Droga5 took home Agency of the year, largely on account of its 'Gisele Bündchen – Will Beats Noise” work for Under Armour.
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