Australia Post has confirmed it has switched its media account from UM Melbourne to Mitchell & Partners as the brand eyes synergy with Australian Government buying.
Australia Post confirmed to AdNews that the account had moved without a pitch to Mitchell & Partners, which also holds the account for the Australian Government.
Mitchell & Partners won the $137 million account from UM in April following a pitch, and it is believed the requirements of Australian Post were not discussed during the pitch.
While Australia Post is moving to Mitchell & Partners, internet provider NBN Co was retained by UM after a competitve pitch which included Mitchell & Partners.
Australia Post is believed to have spent about $8 million in main media last year.
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