(OMA)
Total net media revenue for Australia's Out of Home industry was up 5.2% to $447.3 million for the half year to June, according to the Outdoor Media Association.
Digital revenue accounted for 54% of total net media revenue, compared to 49% for the same period last year.
By category for the six months:
- Roadside Billboards (over and under 25 square metres) $176.7 million
- Roadside Other (street furniture, bus/tram externals, small format) $126.1 million
- Transport (including airports) $82.6 million
- Retail, Lifestyle and Other $61.8 million
The Outdoor Media Association calcualtes its represents about 80% of the industry.
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