OMD topped media agencies and Omnicom OMG groups for billings in Australia in 2021, according to anaysis by independent research house COMvergence.
COMvergence looked at 18 media agency networks and nine independents/not-part of the big six media agency networks, representing 73% market share ($4.7 billion) versus total market studied $6.6 billion.
The results:
Australia media agency billings are calculated based on clients whose spend is ≥$0.5M.
Global rankings are HERE
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.