Startup mobile provider and challenger brand OVO Mobile has revealed plans to develop its own white label video streaming platform, targeted towards smaller telcos looking to expand their offerings.
Speaking to AdNews, OVO Mobile CEO Matt Jones revealed plans the company has to create its own white-label platform that will allow smaller telcos to launch their own over the top (OTT) streaming service.
Jones says the proposition is designed to give mobile providers that have a "confused business model" an opportunity to tap into a profitable content strategy without having to make a significant financial investment.
"Put simply, if you're a Telco sitting there struggling with reduced customer attention and engagement, leverage our platform to launch your own media and OTT service on top of your Telco utility product," he says.
"Equally if you are a media company that's sitting there going, 'my ad revenues are tumbling and I don't have a subscription service and I can't work out how to pull that together,' one of the most powerful subscriptions in the world is a utility that gives you access to content that media companies need you to distribute."
OVO Mobile plans to launch the product as the second brand under the OVO name early next year, with the company also looking to boost its technological investment, particularly around AI and machine learning.
Jones says the company is currently hoping to have three new clients by the end of 2019 and by that point, a new multi-revenue model established across ad revenue, pay-per-view, subscription, telco and white label.
"This will be the genuine proof point around this business model and the role of being able to have telcos leverage off our platform, something I believe will be the disruptive new future of media and telco," he says.
"Those looking to tap into our platform don't have to worry about the infrastructure and we're not plagued by some of the mistakes other OTT operators have stumbled upon as they've gone the international audience route.
"What that means is we will be able to provide this platform to other telco's or media companies that are looking to try and launch a digital OTT service, with little hassle or fear of initial streaming launch challenges."
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