Customer engagement platform Komo Technologies has appointed Aussie Merciadez to the new role of global chief of customer engagement and loyalty partnerships.
Merciadez will spearhead Komo’s move into the category as it seeks to fill a gap in the market with a SaaS solution that makes it quick and easy for brands to create a cost effective and compelling loyalty program.
Her 20-plus year career in the field includes more than eight years at Optus as senior partnership manager, customer engagement specialist and senior manager of loyalty partnerships and rewards, responsible for leading the initiatives for Consumer to drive retention, acquisition, and brand engagement.
Komo CEO and co-founder Joel Steel said: "Adding loyalty and rewards to our already world leading Engagement Technology creates substantial opportunities to increase revenue and customer retention.
“Aussie’s wealth of experience, industry knowledge and network around consumer engagement, loyalty and rewards will be instrumental in our disruption of this huge untapped market. Plus, Aussie is just the perfect cultural fit and I have been a huge fan of hers for many years. It’s a real privilege to work alongside and learn from Aussie each day,” he added.
Merciadez said: “The Komo team are innovative, agile, and extremely smart. Solving complex marketing challenges with simple solutions is what excites me most. The energy and culture at Komo will make this an incredible journey to be a part of.
“Loyalty is ripe for disruption, and I am excited to lead the charge with Komo given their progressive capabilities are perfectly aligned to the environmental trends of a broader marketing landscape. Speed to market, self-managed or Komo supported implementation and the ability to retarget customers in real time, highly personalised, is a real game changer,” she said.
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