Australia is in sixth place at D&AD with 11 wins of highly coveted Pencils as of day two of the festival.
D&AD is a three day festival running 20-22nd April in London, including judging for its D&AD awards.
The second day of the festival has seen M&C Saatchi pick up a pencil in the ‘Creativity for Good’ category, for its already highly award Clever Buoy campaign. GPY&R has also picked up a pencil in ‘Creativity for Good’ category with its Melanoma Likes me campaign.
By country, the UK is in the lead with 56 pencils, followed by the US with 40.
Other Australian winners so far have included DDB Melbourne’s Unconventional Oven for Kidsafe and M&C Saatchi’s Game of Balls in the PR category, while Leo Burnett Melbourne picked up a pencil for its #MyFamilyCan work for SPC Ardmona in the integrated and innovative media category.
In the mobile category, Australian campaigns include DDB Sydney for #comeonin for the Opera House, GPY&R’s Melanoma Likes Me and Leo Burnett Sydney for it’s Cheers to a Legend work for Diageo and for its Celebrity Tantrum work for Samsung.
In the ‘Writing for Design’ category, M&C Saatchi Melbourne picked up a win for its Two Litre Towel for Australian Weaving and Joy for its Cards Against Domestic Violence work for Domestic Violence NSW.
While winners might be listed, they will need to wait until the award ceremony in May to learn which pencils – black, yellow, graphite or wood – they’ve won.
D&AD CEO Tim Lindsay says: “There’s been another strong showing for the White Pencil category this year with 36 winners, proving that creativity for good is alive and well. These results are a timely reminder of why brands and agencies must work together to make a change for the better. With the launch of D&AD Impact we envision this category growing and becoming even more integral to the creative industry.”
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