Radioads.com.au, an audio advertising agency specialising in radio, podcast and digital audio, has launched.
The company offers strategic planning and creative production to media buying and campaign management.
Founder and CEO Matthew White said the goal is to make high-quality, results driven audio advertising accessible to businesses of all sizes across Australia.
“What truly sets us apart is the vast size of our audio footprint and our unparalleled access to its short-term unsold inventory. This access allows us to secure prime advertising spots at a fraction of the cost, giving our clients a significant advantage," he said.
“Despite challenges in the market, radio remains a resilient medium and I am particularly excited about the growth of digital audio advertising, with ad revenue being up 27% in the last quarter and podcast audiences growing by 20% over the last two years."
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