Jessica Bray
Global media strategy consultancy Audience Precision has promoted Jessica Bray into the newly created head of strategy and product.
While former senior media manager James Porter has been promoted to media team lead.
The structural changes are part of Audience Precision’s global expansion.
Bray will now be responsible for leading strategy and product development and implementation for the business and clients, as Audience Precision extends its services beyond media, to focus on its insights and communications strategy.
Audience Precision’s media unit continues to report to Bray under this new structure.
Porter will now managing local Australian campaigns, along with supporting the agency’s offshore teams and partners for international campaigns.
Porter joined the business in 2022, while Bray came to Audience Precision in 2016.
Audience Precision global CEO Haydon Bray said the Precise360 technology platform continues to drive the business as an end-to-end strategy guidance system.
"From consumer behavioural research, identification of high-propensity audiences, insights that lead to connections planning and strategy, through to media planning and execution, the platform is designed to drive strategy to meet any client objective," Bray said.
“The growth of Precise360 has necessitated a shift in our structure to focus on delivering communications strategy and product development for our clients. We now have a number of clients based in various countries who use our strategy services to deliver more effective campaigns to connect and engage with their high-propensity audiences."
Jessica Bray said after nearly a decade at Audience Precision, she has witnessed the incredible growth of the business, particularly in the insights and technology space.
"I’m looking forward to doubling down on this technology in my new role, finding new opportunities to enhance and improve on strategy and insights across the business," Bray said.
Porter said Working as part of the team over the past two years, he has seen the media unit’s ability to go above and beyond for its clients.
"I’m excited to be taking on this new challenge and focusing my efforts on continuing to grow the media division of the business while servicing our current clients," Porter said.
Both appointments are effective immediately.
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