International skincare brand L’Occitane has appointed Audience Precision to run its Australian media strategy and offline media buying.
Audience Precision will provide insights, media strategy and offline media buying to L’Occitane Australia, which has 56 retail boutiques nationwide.
L’Occitane decided to outsource its in-house media strategy and buying.
L’Occitane en Provence was born in France in 1976, and has enjoyed significant global expansion but its philosophy has always remained the same; ‘Nature matters, People matter’.
Audience Precision global CEO Haydon Bray: “The L’Occitane team are well-known for their commitment to sharing their product and brand ethos globally, and our role will be able to help the brand connect with their Australian audiences.
"Our ability to align insights to actionable media strategies and activate offline media buying for the Australian marketing team were key drawcards for the brand and we’re really looking forward to activating this next phase in the company’s growth here.”
L’Occitane Marketing Director Pam Wilson: “We are thrilled to be working with Audience Precision. We already have a strong brand, well-known for its luxury skincare products and brand commitments, and we’ve been looking for a partner to help us take our media strategy to the next level. We were very excited with Audience Precision’s insights and ideas and we can’t wait to start our collaboration.”
The L’Occitane appointment comes on the back of Audience Precision’s recent win of media strategy and insights for Australian brand RM Williams, following a competitive pitch.
The L’Occitane appointment is effective immediately.
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