Independent media and advertising services agency Audience Group has appointed two account directors and a digital trading specialist.
Simon Watson moves from UM to Audience Group as account director. With over two decades of experience, Watson has a history in both client- and agency-side at Ladbrokes & Neds, Lion, Starcom, The Media Store and more.
"I joined Audience Group because I can see an opportunity to contribute to both client and business growth and to see that my contribution makes a difference," said Watson.
James McDonald, director and co-founder of Audience Group, said the agency had a couple of partners congratulate them on snapping up Simon.
"We knew we'd made the right choice, but it was great to hear," McDonald said.
"Simon's depth of experience combined with his interest in innovation and dedication to doing very good work aligns perfectly with our commitment to evidence-based advertising.
Joining Watson is Esha Sawhney, who most recently served as account director at OMD Australia, having also worked at Starcom, Zenith and Ikon.
"We appreciate Esha's large agency experience, and her enthusiasm for the insight-driven work she'll be accomplishing here at Audience Group," said McDonald.
Hannah Davis joins as digital trading specialist, having previously worked at NextDC, Hello Digital and Alpha Digital.
Tori Chandler, data and strategy planner at Audience Group, said the majority of applicants for a role like this still tend to be male, and that was the case when interviewing for this position.
"So it was cool that, not only were there women amongst the candidate pool, but Hannah's analytics skills stood out from the pack. Critically, she demonstrated the best understanding of how we integrate data into our trading decisions," Chandler said.
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