Independent full service media agency Audience Group has appointed Kathleen Banks group business director and head of planning.
“Kathleen has almost three decades of marketing, advertising and media strategy experience, and has made a significant impact to Audience Group’s planning capabilities and processes since joining us almost three years ago,” says Tom Evans, cofounder and managing director, Audience Group.
“Whilst our client base and planning requirements have grown, so has our access to data, which turbo-charges the ability to deliver even more effective plans for our clients’ businesses. So it is important that we continue to designate clear responsibilities for the planning function,” said Evans.
Banks says Audience Group has succeeded in actually doing what many agencies say they do -- a strategic and collaborative partners for clients.
“From a planning perspective I have never had so much access to real time data as I do now. Planners can now dig deeper into so much live data around programming and ad placement, how digital is interplaying with TV activity, where the best cost efficiencies are, what programmes are giving the best audience reach.
“But what’s really exciting is that Audience Group integrates this with so much of our clients’ available data and helps them create new data points where necessary.
"We are now planning and buying in ways that deliver better media metrics and really contribute to their business performance and profitability. That changes and enhances planning to the next level."
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