Komo has secured a partnership with Foxtel as the preferred supplier for the broadcaster’s audience engagement campaigns.
As part of the deal, the audience engagement SaaS platform will support Foxtel with strengthening customer loyalty through its Foxtel Rewards program.
Komo’s self-service software enables Foxtel to create digital destinations which Komo has coined “engagement hubs” filled with interactive and gamified content. Games and competitions can be set up for a one-off event or for a season-long campaign.
“As an entertainment company, Foxtel needed a platform that rang true to its offering and engaged customers through a range of fun and diverse content,” says Foxtel director of customer marketing and loyalty Lisa Cronin.
“This meant stepping away from the repetitive 25 words or less campaigns, which were triggering user fatigue, and moving into the exciting realm of gamified engagement tools on a dedicated, noise-free platform.”
Foxtel will be able to use Komo’s gamification tools, including competitions, experiences and rich media, to create real-time campaigns in minutes.
Since October, Foxtel has run more than five different campaigns using Komo, with its most successful initiative being the Bake with Foxtel campaign that promoted the new season of Great Australian Bake Off.
The Bake with Foxtel campaign hub featured a broad range of content for Foxtel users to access, including an exclusive cooking video by Matt Moran where customers were able to download the recipe, cook along at home, then upload their creations via Komo for a chance to win a SMEG fridge. The hub also featured a competition to win 1 of 1000 SMEG hand blenders by playing an interactive Scratch and Win on Komo each week.
“The Bake with Foxtel campaign saw tens of thousands of members engaging with the hub and sharing their prizes on social, which was incredibly effective from an awareness perspective,” Cronin says.
“Using Komo, we were also able to easily access the analytics and reporting dashboards behind each piece of content to quickly see our results and performance.”
Foxtel is also continuing its use across the Fox Sports assets to drive second screen fan engagement and support their partners during live broadcasts.
“Komo is continuously innovating and expanding its platform offering to ensure that Foxtel and all of our other subscribers always have a new, exciting and interactive way to connect with their audience and non-intrusively gather zero- and first-party data,” says Komo CEO Joel Steel.
“Our mission to make it easy, fast and effective for anyone to create engaging digital moments that connect, capture and reward audiences is coming to fruition and the partnership with Foxtel is proof of that. This partnership with Foxtel is growing from strength to strength and we are excited about what the future holds for all involved.”
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