Tourism Australia and Audi have become the first brands in Australia to launch on Facebook's immersive mobile canvas.
The new advertising format, unveiled at the Cannes Lions Festival in June, allows advertisers to tailor interactive experiences on mobile Facebook apps.
Canvas ads appear like normal sponsored posts in the news feed, but when tapped open into a full screen mobile website that allows viewers to scroll through text, photos, videos and other content.
In essence, it is similar to linking to brand’s mobile website but loads content more quickly because it is housed within Facebook.
Both Tourism Australia and Audi Australia will roll out the tool in the coming weeks.
“The new Facebook Immersive Canvas integration is an intelligent and creative new way for us to connect with the mobile audience in an engaging manner,” Kevin Goult, general manager of marketing at Audi Australia said.
In addition to immersive canvas, Facebook has begun to roll out the ability for verified Pages to share live video using Facebook's iPhone app. for iOS.
During a broadcast, you can see the number of viewers, names of other verified people and Pages tuning in, and real-time stream of comments.
Facebook said the 'Live' feature could be useful to sports teams, media companies and brands to make announcements, share breaking news updates and take fans behind the scenes or host Q&As.
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