This is a free excerpt from the AdNews February issue. To read the full article download a digital version of AdNews or subscribe to the print edition here.
Attracting young talent to the industry is always a challenge and with technology companies offering free lunches and endless rounds of ping pong, how are agencies competing? AdNews asks execs from MediaCom, GPY&R, Gumtree and Deepend how they'd convince the next generation to come on board.
MediaCom ECD, Gemma Hunter says: “Why this job? It’s part world explorer, part crack commando team of problem solvers, and part insane artist where no idea is bad, mad or dangerous."
GPY&R creative group head Bart Pawlak: “In advertising, there are people willing to pay you and celebrate you for being just the way you are. For doing what you love to do. For being creative."
Gumtree senior marketing manager James Walmsley: “Ultimately the brand’s reputation lies heavily with marketing; it can really make or break a brand so it’s not for the faint−hearted”
Deepend Sydney MD Chris Crammond: “You need to combine a love of design and design thinking, with a healthy interest in technology.”
To read the full article download a digital version of AdNews or subscribe to the print edition here.
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