Atomic 212° has been appointed, following a competitive pitch, lead agency to manage BMW Australia's media planning and buying.
The account will sit within Atomic 212° Melbourne under the leadership of managing director and partner, Claire Fenner, alongside general manager, Rory Heffernan.
“Congratulations to the team, I couldn’t be prouder,” says Barry O’Brien, Atomic 212° chairman.
“BMW Group brands are at the forefront of luxury and global innovation. We are delighted to partner with such an incredible business."
The account will include media planning and buying for print, OOH, broadcast and digital.
Vizeum was the incumbent media agency but didn't take part in the pitch.
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