Independent media agency Atomic 212° has been appointed to the BlueScope Australia media account.
Atomic 212° will oversee the strategy, media planning and buying across all media channels and social community management for the metal coating and painting products company.
Atomic 212° head of client service for Sydney, Ashleigh Carter, said she has grown up seeing the BlueScope and COLORBOND brands all over screens and now gets to experience these brands and products firsthand.
"I am excited to continue to drive preference for both COLORBOND steel and TRUECORE steel through innovative, audience-led media solutions," she said.
BlueScope Australia awarded its digital services engagement contract to Sydney-based independent agency CX Lavender, following a competitive tender last year.
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