Australian independent media agency Atomic 212° has won the media planning and buying account for the Northern Territory Major Events Company (NTMEC).
The appointment represents a reunion as Atomic 212° worked with NTMEC on a number of projects from 2016 to 2019. It regained the account following a competitive pitch.
Established in 1999 as the peak body for events in the Territory, NTMEC delivers and supports a portfolio of diverse events from the Top End right down to the Red Centre.
Its unique events include BASSINTHEGRASS, Million Dollar Fish, Parrtjima, Supercars, Territory Day, Red CentreNATS and Alice Springs Masters Games.
Atomic 212° GM of offices in Brisbane and Darwin, Damien O’Brien, said the agency did some amazing work for NTMEC in the past and are delighted to be reunited with such a great client, this time across the full range of its extraordinary events.
“We’re also really pleased to be working with NTMEC’s creative agency, KWP, to create a world-class team. It’s an honour to work across events that mean a great deal to the Territory, both economically and spiritually," he said.
NTMEC chief executive officer, Suzana Bishop, said Northern Territory Major Events Company delivers, funds and attracts most of the Northern Territory’s biggest events, events that appeal to widely differing audiences.
“This requires a broad and varied strategic approach to marketing, media and promotion, to spread the word about what we do to reach as many target audiences as possible," she said.
“By partnering with Atomic 212°, we’re able to build on the extensive knowledge of our team to produce even better results, and we’re a big fan of Atomic 212°’s focus on using data to achieve the best-in-class outcomes."
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