Independent media agency Atomic 212° has been appointed to the media account for Growth Faculty, effective immediately.
Atomic 212° will look after above-the-line, performance and SEO marketing for the Growth Faculty which curates in-person and live virtual events in more than 40 countries around the world and offers its members an on-demand video library, networking opportunities and more.
Karen Beattie, Growth Faculty founder and CEO, said she started Growth Faculty to provide access to the world’s greatest business minds at affordable prices.
"Twenty years on, that hasn’t changed and I’m excited to embark on the next phase of our journey with Atomic 212° as we expand our virtual product offering and international live events program," Beattie said.
Aimee Rydberg, Growth Faculty chief growth officer, said the partnership with Atomic 212° plays a pivotal role in helping more leaders, business owners, teams and individuals access incredible speakers though Growth Faculty live learning experiences.
"Our upcoming live in-person and virtual events include Jim Collins, Adam Grant, Seth Godin, Holly Ransom, former New Zealand All Black, Dan Carter, and Atomic Habits Live with author James Clear," Rydberg said.
Claire Fenner, Atomic 212° national chief executive officer, said the agency’s strength in performance media was a key factor in its new partnership with Growth Faculty.
“We are very excited to work with Karen, Aimee and their team to drive great outcomes for their business,” Fenner said.
“Our focus on faster, smarter, accountable media that produces outstanding results for clients is the perfect fit with Growth Faculty’s strategy.”
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