Online home loan challenger brand Athena has appointed data science-led marketing agency Jaywing to deliver a full service digital acquisition strategy.
After a successful launch of Athena Home Loans in February this year, the scope of the engagement has expanded from search to full digital media services underpinned by their data offering.
Jaywing’s team will be driving strategy, planning and execution across Athena’s SEM, SEO, Paid Social, Display and will be responsible for driving new customer acquisition across these channels in Australia.
Jaywing Managing Director Chris Pittham says Athena is disrupting the industry by helping people to pay off their home loans faster.
"The Athena team have a fast-paced, data-driven, test and learn approach and are exactly the kind of people we love to work with," he says.
Natalie Dinsdale, Chief Marketing Officer of Athena, says the team at Jaywing operates as an extension of our internal marketing team.
"They are completely transparent, match our pace and best of all, they love to challenge the norm, which aligns perfectly with the Athena brand," she says.
"Their full-service offering is both end-to-end and underpinned by a data-driven approach which includes measurement, forecasting, trend identification and optimisation which ultimately drives results."
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