Ashley Byers and James Deehan.
Agency leaders Ashley Byers, a former head of paid media at WiredCo. and James Deehan, a former head of digital media & partnerships ay WiredCo. have launched a consultancy, Refinery Room.
The business looks to redefine how brands and agencies access advertising expertise – with no retainers, no lock-ins, and no plans to overstay a consultancy welcome.
“Brands want more autonomy,” said James Deehan.
“Agencies need more flexibility. We built Refinery Room to deliver industry-leading thinking while moving away from the outdated models that no longer serve brands or agencies. We’re the partners you love, then lovingly let go.”
Byers and Deehan bring expertise in brand, performance marketing and paid media.
“We've been on both sides,” said Ashley Byers.
“We know the pinch points. Our goal is to give brands the tools to grow and empower agencies with senior-level support where and when they need it.”
Deehan said Refinery Room is not an agency and not just a consultancy.
“We’re a refinery,” he said.
“There are so many incredible brands and agencies out there already – our job is to help them evolve, grow, and eventually no longer need us at all. That’s our true measure of success.”
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