Independent creative agency Emotive has appointed Ashleigh Bruton to the newly created role of head of fame.
She is the former head of content and social at Digitas and national director, integration at Thrive PR.
“The job description for this role was so broad it was a recruiter’s nightmare, but we ended up landing a dream candidate in Ashleigh," Emotive CSO and managing partner Michael Hogg said.
"She shares our belief in ideas not ads and fame as essential not just desirable for overcoming audience apathy.
"Ashleigh also cares as much about execution as she does about strategy and has a skill set to deliver both equally well. It’s kind of intimidating in the best possible way.”
Working closely with Hogg, Bruton will also be responsible for developing Emotive’s fame offering. Fame thinking is integrated throughout strategy, creative and production and Bruton will lead a team of specialists encompassing social, talent, partnership, PR and brand experience.
Bruton said she's always believed that the best work is found at the intersection of creativity and culture.
"Which is why I couldn’t be more thrilled to join the team at Emotive, a company that embodies this ethos every day. From the moment I met the team here, it was clear we share the ambition to create work that transforms how people feel and I can’t wait to dive into their impressive roster of clients to see what we can create together," she said.
Bruton will be based out of Emotive’s Coogee HQ and her first day will be August 26, 2024. She is also a regular awards juror, industry speaker and mentor.
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