Reborn
Artline, part of ACCO Brands Australia, has appointed independent creative agency Reborn to lead its brand development and creative strategy.
Reborn will also be responsible for planning and buying the media for the upcoming campaign.
The collaboration will elevate Artline's market presence and consumer connections, with a major campaign planned for 2025.
Reborn's selection was based on its strategic brand-building expertise and creative capabilities.
Reborn CEO and founder David Easton said working with Artline represents an exciting opportunity for genuine creative impact.
"Our focus will be on building upon their legacy while creating meaningful work that resonates with both existing and new audiences," Easton said.
Artline brand manager Lisa Baker said Reborn's strategic approach to brand building aligned perfectly with the brand's vision.
"We're confident this partnership will help reinforce Artline," Baker said.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.