Queensland media sales specialist Arrow Media has added independent podcast company Acast to its partner roster.
As official sales partner, Arrow will assist Queensland-based brand and media agencies to access Acast’s suite of innovative offerings in the fastest growing audio medium.
Acast’s technology allows commercial partners to access their exclusively hosted podcasts through the different products and buying routes offered through Acast Marketplace.
Henrik Isaksson, managing director AU/NZ at Acast, said Arrow Media's approach to managing the Queensland market is first class, and the company is excited to be working with Lucinda and the Arrow Media team.
"Their extensive knowledge and expertise in the Queensland media landscape make them the ideal partner for Acast," said Isaksson.
"We are looking forward to a fruitful partnership that will undoubtedly bring exciting opportunities for Acast and the Queensland audience alike."
Arrow Media has chosen to be agile in order to focus on providing personalised and on-the-ground services to trusted media brands which do not have a local presence in the Queensland market.
With a unique partnership approach and a focus on local services, Arrow Media aims to empower the Queensland media community, attracting and nurturing national brands while maintaining strong ties with their partners.
Lucinda Pfitzner, director of Arrow Media, said she is thrilled to partner with Acast after seeing the success they’ve had in New South Wales and Victoria.
“I launched Arrow Media because I’m passionate about the local media market and believe it’s important for brands, agencies and publishers to have representation that understands the Queensland market and all of its nuances," said Pfitzner.
"South-East Queensland is a unique market from other cities and having reps on the ground can make a massive difference - not only helping with brand presence but more importantly helping clients feel connected to the wider national and global brands they’re buying.”
Since inception in 2021, Arrow Media has represented global media and technology company Yahoo as its foundation client, acting as its Queensland sales representative and cementing its strong position in the region.
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