Isaiah Mustafa is taking his manly advice roadshow around the world and has surfaced with the next instalment for Old Spice in the UK. The P&G brand has launched a new online campaign aiming to promote its new body spray and is pulling in suckers looking for illegal neck muscle workout machines, flavourings for those small lip beards and the like.
Wieden + Kennedy has developed nine fake websites for the brand which users can share to their friends as a 'prank.' Each website promotes a 'manly' product such as leather sheets, spray-tan parties, push up muscle shirts etc. which once clicked on, bring forth the Old Spice guy to admonish in his unique style.
Click each link below to see the myriad 'Internetventions'.
www.glitzelectronics.com
www.partytanz.com
www.zaneckworkouts.com
www.toughsheets.com
www.smellpulse.com
www.theflatteringman.com
www.brodominiums.com
www.freshbodycoupons.com
www.flavorpatch.com
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