ARN's youth radio station CADA has axed two from its content team, just one year after the broadcaster relaunched the station from The Edge 96.1.
An ARN spokesperson told AdNews the company has had to "reshape" its strategy despite heavily investing in CADA.
"Over the past 12 months, we have invested heavily to build connections with 18-29 year-olds across multiple platforms and have been encouraged by the strong level of engagement with this audience," ARN said.
According to the second radio ratings results from GfK this year, CADA had a 13,000 audience increase from the first radio ratings. With 132,000 people listening to the station in survey one, then 142,000 people listening for survey two.
The full CADA team when launched last year.
"To capitalise on our core strength in audio and further grow our audiences across radio, streaming and podcasts, we have decided to reshape our strategy which has resulted in a small number of roles being impacted," ARN said.
"We will continue to build the CADA brand with Australia's underserved youth audience and keep them engaged through CADA’s diverse on-air talent they’ve proven to connect with including Flex & Froomes, Kian, Yaz & Avneesha, Ziggy, B Wise and K-Sera."
The CADA restructure comes just months after ARN consolidated its leadership structure under one team.
The first quarter of metropolitan ad revenue showed a 1.6% downturn compared to 2022. First quarter 2023 revenue was $155.825 million, compared to 2022’s $158.37 million.
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