ARN has rolled out a multi-channel marketing campaign for its KIIS and Pure Gold networks ahead of radio ratings’ return.
The campaign, developed by BWM Dentsu Melbourne and the ARN marketing and content teams, will run across all metro markets.
ARN CEO Ciaran Davis says the marketing campaign is part of the company’s long-term strategy to maintain its position in the audio market.
"ARN is in a strong position but we never take that for granted,” Davis says.
“Investing in advertising is an investment in our company’s future growth because we know that advertising works. Every business is scrutinising their investments closely to make sure every dollar spent is delivering a strong return.
“We talk to clients every day, encouraging them to continue spending as we know the benefits of advertising in an economic downturn. It’s natural that we should do the same.”
The push includes a marketing campaign for The Kyle & Jackie O Show, running across TV, print, large format, digital and social, as part of the duo’s 20-year anniversary.
A new TVC for Melbourne’s KIIS 101.1 Jase & PJ in the Morning will also be launched as part of a multi-channel campaign that will roll out across TV, large format, street furniture, transit, print, digital and social in the coming weeks.
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