ARN, with a network of 12 radio stations plus digital entertainment platform iHeartRadio, has restructured its agency sales team.
The focus, following a strategic review, is on growth across ARN's broadcast, on-demand and digital platforms and a new streamlined implementation method across integrated campaigns.
“ARN is committed to offering the best commercial partnership opportunities to both agencies and clients, and this means being nimble and responsive," says ARN chief commercial officer Pete Whitehead.
"This restructure reflects ARN’s ability to be agile, strategic and streamlined. Not only do we offer the best integrated campaigns, but we are committed to offering the most efficient and effective client experience.”
Angus Leech has been appointed to the position of national agency sales director, responsible for the development and implementation of ARN’s agency strategy.
He had been ARN’s Sydney agency sales director for almost four years. Leech will continue to lead the Sydney agency sales team as he takes on the national responsibilities.
Kate Blakeley has been appointed Sydney sales director – independent agencies. She brings more than twelve years of experience from media agency, direct and agency sales and management and will help develop the team, and implement a new, targeted strategy and approach to market.
Andy Procopis, ARN’s Sydney and Brisbane integration manager, has been appointed to the position of national integration director.
He will oversee integrated commercial responses nationally, developing new opportunities and working closely with ARN’s national content director, Duncan Campbell, to create results-driven integrated campaigns.
Lena Rapley, ARN’s head of client solutions – Melbourne, Adelaide and Perth, has been appointed commercial partnerships director. The role has been established to lead the commercialisation of ARN sponsorship and partnership opportunities nationally.
Corey Layton is now head of commercial audio and podcasts, reflecting his key responsibilities across integration, partnerships and ARN’s evolving audio offering. This includes the continued growth of ARN’s iHeartPodcast Network Australia.
Senior integration specialists Laura Stewart and Ally Leiba will each move to new roles of Sydney integration manager and Melbourne integration manager respectively.
Each will oversee the creation of best-in-class integrated commercial responses alongside Sophie Thomason in Brisbane and Wendy Allen in Perth who will continue leading their markets.
All of the new roles start in May.
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