Michael Stephenson.
Broadcaster ARN Media has launched Integrate an initiative designed to create creative ideas for brands using its leading Total Audio assets.
Integrate is ARN’s creative solutions team, responsible for creating integrated ideas for brands and developing long-term partnerships.
The team, made up of strategic, creative, content, and experience experts, will leverage ARN’s Audiosphere to craft premium, integrated brand experiences.
The Audiosphere provides a framework for ideas to be amplified across a range of audio, digital audio and podcast platforms, social amplification, talent and ambassador engagement, branded experiences, events, and in-real-life activations.
Integrate by ARN will be responsible for creating integrated responses to client briefs, working alongside ARN’s content teams and the iHeart global team.
Integrate by ARN will be structured under four sectors: Strategy and Creative Solutions, Content Partnerships, Client Experience and Creative Studio.
The Strategy and Creative Solutions team will be responsible for creating ideas based on deep consumer insights.
Content Partnerships will be aligned with ARN’s major content brands, including KIIS, Kyle & Jackie O, Will & Woody, Gold, The Christian O’Connell Show, Jonesy and Amanda, and iHeart.
The Client Experience team will serve as a single point of contact to implement ideas.
The Creative Studio will be responsible for developing all audio, video, and digital creative assets.
ARN chief operating officer Michael Stephenson said creativity is at the heart of advertising, and massive integrated ideas delivered across multiple platforms at scale make brands famous.
"Integrate by ARN will sit right at the heart of the ARN commercial structure and will be the glue that brings our unique assets together. This is going to be massive," Stephenson said.
After an extensive search, a leader for Integrate by ARN with global experience will be announced soon.
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