ARN has launched ARN Data Match, a capability that empowers clients to elevate their marketing strategies through first-party data matching.
This solution allows brands to leverage their own customer data in collaboration with ARN’s audience insights to deliver more precise, relevant, and effective marketing campaigns.
ARN Data Match was built in collaboration with InfoSum’s data collaboration platform, along with Azira.
ARN’s director of commercial strategy and growth, Venessa Hunt, said the launch of the ARN Data Match represents a pivotal moment in the evolution of data-driven advertising within the Australian audio market.
“Marketers today demand solutions that allow them to harness the power of their own data in meaningful ways," she said.
"The ARN Data Match combines our deep understanding of audience behaviour with our clients’ first-party data to create a unique and powerful opportunity for highly effective marketing campaigns.
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