Ben Campbell.
ARN has appointed Ben Campbell director digital strategy, data and digital ventures
He will have responsibility for the ARN digital strategy, data strategy and data partnerships, digital advertising product development, Adtech and the development of a digital centre of excellence.
He will also lead the newly created Digital Ventures team responsible for rapid acceleration into new and emerging markets including the accelerated implementation of the iHeartRadio commercial strategy.
Prior to joining ARN, Ben was the director – data and digital advertising products at Nine Entertainment.
Most recently, he was at oOh! Media where he was the director of data, product and technology, responsible for the development and implementation of their retail media platform.
“Ben is in a league of his own,” said Michael Stephenson, COO of ARN.
“His deep understanding of the digital landscape and his experience in driving digital transformation in large media organisations is without peer.
“We have a massive opportunity in front of us. The digital audio market is growing at almost 40%, we reach ten million people every month, our long-term partnership with iHeart and our market-leading podcast network creates enormous opportunity for brands and for our company. Ben is the best in the business, we have the best assets, and we have big plans."
Campbell said digital audio is the fastest growing segment in media and ARN is the market leader.
“We have a large first-party database, a long-term partnership with iHeart and the leading podcast network in the country,” he said.
“There is opportunity for growth everywhere, I’m looking forward to working with Rich and Michael again and I can’t wait to get started."
Ben starts June 2.
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