The ARIA Awards couldn't win the battle of the age 18-34 demographic last night, but it did manage to eat into the Big Brother finale audience, which suffered a big drop year on year
According to the overnight OzTAM figures, the youth-skewing ARIA Music Awards managed to drag in 602,000 capital city viewers during the red carpet before the show, but the main awards fell behind this on the ratings.
Ten said that for the first hour of the show it had 664,000 viewers, with the overall show coming out at 571,000.
That means the show shed about 91,000 viewers as the final winner announcement on Big Brother drew nearer.
The Big Brother finale had 693,000 viewers, which was followed by the final announcement of the winner, which had 737,000 viewers.
However, it was a drop on the 2013 finale, which had 1.15 million viewers, with the announcement down 52% year on year.
Meanwhile, the ARIA Awards shone over last year's effort, up 70%, but it wasn't enough to knock Big Brother out of the top spots in the 16-39, 18-49, and 25-54 demographics -- despite the big drop year on year.
Interestingly, both ABC news variety shows Mad as Hell and Media Circus, which featured Chaser nemesis Chris Kenny managed to out-rate the Big Brother grand final and celebration.
While Network Nine and Ten were scrapping over the 25-54 demographic, Channel Seven quietly went about its business and took a winning 29.4% rating for the evening with Home and Away and Criminal Minds performing strongly as the unofficial ratings period draws to a close.
Nine came away with a 28.6% share while Ten rode the ARIA train to a 19.4% share and the ABC came in behind with an 18% rating.
Data © OzTAM Pty Limited 2014. The Data may not be reproduced, published or communicated (electronically or in hard copy) in whole or in part, without the prior written consent of OzTAM. Program performance and ranking information subject to change when not based on final program logs.
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