Are Media is launching a virtual showcase, unveiling plans to reset, reshape and reinvigorate the former Bauer magazine group.
The company, now positioning as a premium content and experiences group, says the showcase will reveal an exclusively commissioned audience study.
It will also have a presentation from Shazia Ginai, CEO of Neuro-Insight in the UK, on research into the brain and how it holds attention.
Are Media, the new name for Bauer media revealed last week, will also unveil its 2021 digital roadmap at the November 5 event.
“A new name is the start of a new era for our business and this means a fresh approach to everything we do, particularly how we communicate our 2021 plans with our commercial partners," says Andrew Cook, Are Media director of sales.
"Our first ever virtual showcase will provide an opportunity to hear from Are media's senior team and editorial leaders.
"Furthermore, the showcase will offer our partners insights into our latest advertising and engagement research on magazines and the plans with our digital assets over the coming 12 months. Registrations for the showcase are growing daily and I invite everyone to join us for a fun and captivating look into what’s ahead for Are Media .”
The recently launched Are Media, reaching six in ten women every month, has unveiled a new Be captivated brand recognising its content across beauty, fashion, homes, food, entertainment and lifestyle.
Are Media editors including Nicole Byers (Australian Women’s Weekly), Nicky Briger (Marie Claire), Joanna Hunkin (Australian Gourmet Traveller), Mahalia Chang (Syrup) and Elle Lovelock (Real Living, Home Beautiful), will present at the 40-minute show.
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