Are Media’s luxury fashion brand marie claire has unveiled a modern redesign of its monthly print edition as it enters its 30th year in Australia.
The March 2025 issue, on sale today, kicks off anniversary celebrations with an exclusive cover shoot and interview with Hollywood actress Renée Zellweger.
This issue marks the start of a year-long campaign featuring special events, a refreshed look across print and digital, and a bumper birthday issue in September. With the redesign, marie claire will also introduce elevated digital executions and exclusive video content, integrated across all platforms.
The milestone birthday brings with it the addition of new editorial sections.
The 'Worth It' section will be the playbook for effortless chic with high-end luxe fashion and accessories, edited by the marie claire team. Embracing the high-low mix, affordable fashion will also be celebrated with the introduction of affordable fashion pages sitting upfront.
The 'Curated By' section will transcend traditional recommendation lists in an upfront feature representing the marie claire editorial team, from emerging talents and transformative destinations to objects d'art that define the zeitgeist. This will be alongside first-person beauty essays and a larger focus on lifestyle including health, travel and trends.
marie claire editor, Georgie McCourt, said marie claire has always been the thinking woman’s brand, delivering an unrivalled mix of style and substance to a smart, affluent audience.
"This new, reimagined edition is the first step in a whole new chapter for the brand," she said.
“Our vision for marie claire is to continue to create a movement that celebrates creativity, diversity, and the extraordinary narratives of women across the nation.”
Are Media GM of Luxury, Nicky Briger, said marie claire stands tall as Australia’s pre-eminent fashion publication over the past three decades.
"We have bridged traditional print luxury with innovative digital storytelling, something that allows us to create a media experience that is as multifaceted and dynamic as the women we talk to," she said.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.